September 25, 2011

Cherry Blossom Time in Sunnyvale, Then and Now

image      Cherry Blossom Time
      Classical haiku subject
      Indicating Spring

Here’s a find from the Sunnyvale Historical Museum: an ad for an apartment complex in a book given out to Lockheed workers transferring here from Van Nuys.


No full-color pictures, just a wall of text and a little map so you can barely tell what street the rentals are on.  But wow, oh, wow: shuffleboard!  And $97.50 a month.  In 1965.  I suspect the place will rent for a tad more than that now, if it’s still standing.



This place is indeed still standing.  And you can Apply On-Line!  Just check out what you get when you throw away your rent money:

Community Amenities*
  • imageCovered Parking
  • Large Private, Enclosed Patio
  • Pool (Out Door)
  • Storage Space
  • OnSite Maintenance
  • Assigned Parking
  • 2 24hr Laundry Rooms
  • OnSite Management

What? No more shuffleboard?

The rent is now $1,399 for a 615 square foot 1 bedroom apartment (complete with hand-drawn floor plan!).


Completely different text now:

Welcome to Cherry Blossom Apartment Homes. We are conveniently located near El Camino and Wolfe Rd in Sunnyvale. Great Quiet, Neighborhood! Our One bedroom/One bath are all Single Story(no one living above you.) Quite Spacious, and Airy. We are in walking distance to public transportation, grocery stores, restaurants, Santa Clara Schools(Including Ponderosa and Braly Elementary) and (Peterson Jr. High), Sunken Gardens Golf Course, Parks and Starbucks. We accept cats with a small security deposit and have no pet rent! Also included with your rent is water and garbage! Call or Stop by for a tour, and don’t forget to ask if there is any specials. We are professionally managed by FPI, and thrive to make your home a happy one!

Wow, they give you garbage for your rent!  Worth it for the extra $1301 they’re charging for a place built before 1965.  But no shuffleboard.

Comments (9) -- Posted by: madhaus @ 5:04 am

9 Responses to “Cherry Blossom Time in Sunnyvale, Then and Now”

  1. The Gilroy Alex Says:

    Horrible. Still not the money-pit that owing would be. 20% down, 3X the $ monthly for the same square footage, then in 2-3 years you lose it all when it’s foreclosed.

  2. Divasm Says:

    What happened to the other 2 pools? The original brochure mentions 3 of them, each with their own sun deck (I guess people used to spend their time outside in the sun instead of at their computers, huh? Weird). Did they get filled in for a Starbucks?

  3. madhaus Says:

    I love how they mention the schools, for an apartment complex full of one-bedrooms. Do they know something about their renters that I don’t know?

  4. SEA Says:

    Minimum income = $40,500 per year.

  5. The Gilroy Alex Says:

    I meant to say “owning” but “owing” is more accurate.

  6. nomadic Says:

    I noticed that in #5 and thought it was a very funny freudian slip.

  7. Kimberly Says:

    I live directly across the street from this place. It looks way nicer than my building. Only $1400? I might have to move! My landlord said he did a survey of 25 local apartments and units “not even as nice” as mine (680 sq feet and peeling paint) are going for $1900-$2000. Then two days later he raised my rent. I’d buy it if they had maintenance staff and management.

    Either way, it’s fun to see what Sunnyvale was like in the 60s.

  8. MS Says:

    Welcome to Cherry Blossom Apartment Homes, in a quiet but convenient location near El Camino and Wolfe Road in Sunnyvale. Our community is comprised of airy one-bedroom, one-bath units, meaning no one will ever be above or below you. Walk to Santa Clara schools (Ponderosa and Braly Elementary), golf courses and coffee shops. Your $1350 monthly rent includes water and garbage. Cats stay free after a small security deposit. We offer professional management by FPI, and are always happy to visit with you. Stop by to see us, and be first in line for any daily specials.

    It could suck just as much, but anyway, there’s my effort.

    I love the original advertisements, though.
    Anyone who has an original for Newbridge Park Realty, please let me know.

  9. SEA Says:

    According to this CPI Inflation calculator, $1,400 in 2011 has about the same purchasing power as $195 in 1965.

Leave a Reply

Please be nice. No name calling, no personal attacks, no racist stuff, no baiting, etc. Let's be nice to each other in the true Bay Area spirit! (Comments may be edited/removed without notice.)