October 17, 2011

Professionally Staged, but Amateur Scripting

Here’s a Mountain View find flip from Burbed reader Michael Boltonestater, new to the market!  Thanks very much, Michael.


155 HAMILTON Ave, Mountain View, CA 94043


SQ. FT.: 1,280
$/SQ. FT.: $702
LOT SIZE: 5,000 Sq. Ft.
PROPERTY TYPE: Detached Single Family
STYLE: Modern/High Tech, Contemporary
VIEW: Neighborhood
COUNTY: Santa Clara
MLS#: 81143278
STATUS: Active
ON REDFIN: 1 day

Heavily sought out “Eichler” home! Professionally Staged! This home has been completely remodeled; new & refinished kitchen cabinets & hardwood floors, gleaming granite countertops, stainless steel appliances, new fixtures throughout home, both baths redone extensive stone work w/ new sinks, tiled shower walls, vanity’s, nickel brush hardware and shower doors! Newly landscaped thougout!

imageMichael notes a comparable home on a bigger lot has a Zestimate in the high $700s and says, “Good luck to them!”  Clearly Michael doesn’t understand that just like in the arts, real estate is also all about appearances, promotion, and expectation.  All is vanity’s!  If this home lists for a higher price than the neighborhood would support, it’s because imagethe seller is telling us It’s Special Here thougout!  Sure, the front of the house looks rather unwelcoming, but that’s a feature.  Marauding bands of Occupy Mountain View toughs won’t think this place is part of the 1%!

Meanwhile, to see how Special this place really is,check out the virtual tour!  This kind of attention to detail thougout is what makes a property worth paying a hundred thousand over comps.  For example. the solid door leads to gardage.  Bet you didn’t know this house was equipped with Beefeaters!


And the new ceiling fan (spinning), just like this Realtard is.


And here’s the flip hat-trick of stainless, granite and hardwood.  We also have some awkward usage here (back-splash?) as well as the first of three (count ‘em, three) uses of the Realtard ejaculation “light and bright,” although never before have I seen it used as a quantity.


imageTake the tour, plenty of fun things to find!  And it was professionally staged, so enjoy the $164,000 markup performance.  See you at intermission!

And if you think this is too much staging, there’s always the original source material to fall back upon (thanks to dollarbin for that find).  For example, this charming photo is, I kid you not, the “program cover” of the old listing.  But there isn’t a single spelling error in the listing copy thougout.


Comments (26) -- Posted by: madhaus @ 5:09 am

26 Responses to “Professionally Staged, but Amateur Scripting”

  1. Tanner Says:

    Wow, they remodeled in just about a month – that’s impressive 🙂 I am sure they spent less tan the $180K difference. I thought people are done flipping houses.
    This probably was one of those all cash offers that I came up against a few times while shopping for a new house…

  2. Mole Man Says:

    Given how often it is sunny and beautiful in Mountain View it is great that they went to the extra effort of photographing this place and its professional staging in contrast with roiling dark clouds of doom above.

  3. ES Says:

    How is “professionally staged” a selling point?

  4. waiting_for_the_fall Says:

    What’s so great about Eichlers? Their flattened, no feature look is unimpressive and boring.

  5. z2amiller Says:

    Yay, another house from my new ‘hood. I was shocked when I saw this come on the market at 900K, no matter how much work got poured into the house, I don’t think that they’re going to see that. There’s a house three houses down that is a little bit smaller, on a larger lot, going for $689k. (http://www.redfin.com/CA/Mountain-View/2419-Tamalpais-St-94043/home/1471020). @Tanner, this was probably an all cash offer, it sold for quite a bit under listing and went off the market pretty fast considering it went for 50k under listing (Pending in 2 weeks, sold 2 weeks after that)

    I think that the staging needs some work. I see that they have the big 50’s art deco clock/mirror thing, but they’re missing the huge spoon and fork hung on the wall in the kitchen, like the _real_ stagers use. Maybe the faux Warhol soup can on the wall is supposed to make up for it.

    Also, I am not so sure that this is an Eichler – it may be a Mackay or Mardell who also built in this neighborhood. Mackay has similar lines to an Eichler with the post and beam construction and lots of glass, but they built on concrete perimeter foundations, Eichlers were mostly (all??) on concrete slabs with built in radiant heating. You can see that there’s a step up to the house and a grate along the ground in the first picture from the old listing. Also the fact that it has been converted to have central A/C is a hint that it has a crawlspace – if it were on a slab foundation, the roofline would be an ugly jumble of HVAC conduit.

    From the “Front View” that has the copy talking about the Gardage, it looks like the gardage may have been at least partially converted to living area, since you can see that is sitting directly on concrete slab, while the door to the main house on the right is elevated 6-8 inches.

  6. Petsmart groomer Says:

    > Also, I am not so sure that this is an Eichler

    Who cares when it has such an atrium? 🙂

  7. nomadic Says:

    ugh, madhaus, get it right please: you say “througout” but it should be thougout!

    As in, “is thou gout acting up again, your highness? Perhaps you should cut down on the wine.”

  8. madhaus Says:

    Wow, thanks nomadic, I’ll “correct” that right away! But notice the Realtard spelled it correctly as well!

  9. Divasm Says:

    Wow, all of those upgrades are destined to date your house in five years or less. The stone fireplace, the raised sinks, the border running through the shower…all scream “my house was flipped around 2010!”

    And can I take a moment to ask why, oh why, do these virtual tours continue to include incredibly awful music that we all have to mute at our desks anyway?

  10. dollarbin Says:

    This is definitely not an Eichler. It’s the Bel Aire model from Mackay’s Oakwood development. You can be forgiven for being confused, apparently the Mackay development used the same architects as Eichler for this development.

  11. Betty Says:

    This house is a Mackay and I personally pointed that out to the realtor at the open house but he has declined to make the change. I think the name recognition of Eichler, although this is not in fact an Eichler, is part of their evil plot to flip this place. Mackays are actually better because of the foundation as pointed out by the poster above. The house looks lovely in person and it’s a great neighborhood but the pricing is delusional.

  12. nomadic Says:

    That’s why the realtard calls it an “Eichler” rather than an Eichler…

    Maybe “Eichler-esque” would be more truthful?

  13. dollarbin Says:

    How about “Eichleroid”?

  14. SEA Says:

    Don’t forget your “Preparation E.”

  15. PKamp3 Says:

    Not an Eichler (saw some good suggestions for what it could be called – or just call it a Mackay), but a gardage intrigues me – it sounds like an even fancier French word for garage. Sort of like how a ‘bidet’ is a fancy toilet.

    Maybe the garage cleans your undercarraige when you park your car in it? I mean, when you aren’t storing your stuff in there, of course!

  16. The Gilroy Alex Says:

    These Eich-like houses look like an attempt to believe you live in Hawaii. Hawaii was a big deal in the 1950s-1970s. These houses remind me of pre-AC buildings there, including the house I spend a good part of my childhood in. Very open, airy, you can just imagine the plumeria tree outside the kitchen poking a friendly branch in, and rustle of the coconut trees…..

    Only problem is, in Hawaii the very coldest you might get in the Honolulu metro area is about 65F, and the very warmest maybe $95F. Yearly variation 30 degrees F. Daily temperature variation might be 10 degrees F. In Mountain View, you’ll get everything from occasional low 30s to a bit over 100. Yearly, 70. Daily temperature variations are easily 30 degrees F. In the Honolulu metro, a nice 80-odd degree day will be followed by a 70-odd night, no need to close up the whole house because the temps stay in that warm but delightful range. A house in Hawaii is just something to keep the rain off of you and a very basic barrier against wind, dust, etc. On the Mainland houses have to insulate against heat and cold, and Hawaii-type designs are just dumb here.

  17. mabeld Says:

    long time reader, first time replier, and actual resident of that neighborhood.

    confirming it’s a mackay. tho, eichleriod does have a nice ring to it. too bad you didn’t copywright that – i’m stealing & using it regularly.

    i made an audible snort when i saw the new listing go up after the uber fast flip. $899 ?!? – me thinks not, at least not in 2011. if someone actually buys for close to that, we’re going to make regular drive-bys to point & laugh.

    all that new fangled word smithery in the write-up, yet they forgot to comment about the easy access to commute arteries: central expressway & the nearby caltrain tracks. it’s like having your own vibrating massage bed, without dropping quarters all night long.

  18. The Gilroy Alex Says:

    And it comes with a couch-surfing ghost!

  19. Real Alex Says:

    Yeh, right, 100K+ upgrades. The sun look like mirror above the fireplace is on sale at BBB for $25 right now.

  20. ms Says:

    So Eichler = concrete slab, flat roof, no weird hawaii like fence thing in front?

  21. Petsmart groomer Says:

    Real™ Eichler with Real™ atrium: 927 Mears Ct (94305)

  22. madhaus Says:

    An “I like Eich” webpage by John Fyten.

  23. dollarbin Says:

    If you’re wondering what an authentic Monta Loma Eichler looks like, check out 2400 Alvin: http://www.redfin.com/CA/Mountain-View/2400-Alvin-St-94043/home/1486798

    If authenticity is what you want, this place looks like it’s been trapped in amber since the development was built in the 50’s. I’m no Eichler expert, but I believe that’s the original fencing around the yard, that blue might even be the original color. And the walls are still the dark unpainted wood paneling.

  24. dollarbin Says:

    Price cut (minus 30K to 869K)! Plus they removed the spurious Eichler claims.

  25. Petsmart groomer Says:

    Pending without release.

  26. Petsmart groomer Says:

    Sold for $849K.

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