As the RBA Bubble 2.0 continues expanding, look for more overdone listing copy. This has been Scientifically Proven. Thanks very much to Burbed reader nomadic for passing along this AMAZING find from the BEST real estate section in the UNIVERSE.
SPREAD SHEET December 27, 2012, 9:32 p.m. ET
By SANETTE TANAKA, The Wall Street Journal
What is a fabulously awesome way to sell an incredibly terrific home? Try a little hyperbole.
Spread Sheet asked real-estate listings company Zillow to analyze 14 enthusiastic adjectives like “amazing,” “beautiful” and “fabulous” in home listings going back to 2007. The findings: For homes priced at $1 million or higher, overall hype is up more than 58% from five years ago.
“Agents are always looking to give something a little pop, anything to catch people’s attention,” says appraiser Donald Boucher, president of Washington, D.C.-based Boucher and Boucher Inc.
What are the most commonly used adjectives? “Beautiful” ranks first in the select list, appearing in more than a quarter of luxury home listings. “Great” comes next at 21.6%, followed by “gorgeous” at 9% and “fabulous” at 6.9%. The word that saw the biggest uptick since 2007 is “pristine,” which has seen a nearly 140% increase in use.
The words we keep noticing are “Regular sale” and “Not a short sale” and “Honest, we swear, no foreclosure here” and “Ignore those rude letters from the bank!” But we’ve seen “pristine” as well.
This also reminds us of an observation from Freakonomics, where realtards let each other know which houses are utterly skippable by using the most overblown adjectives possible. A house worth seeing will have specifics instead. So you’d want to check out a “Vintage bungalow with hardwood flrs, cherry cabinets, granite & SS appliances inc Sub-Zero fridge” but maybe pass on the “Stunning house, great neighborhood, beautiful find, WOW!” that sounds very excited but describes nothing.
Some Special RBA house marketing terms:
- dedicated server closet
- Excellent cellular signal
- Close to Google
- Walk to 3 coffee shops
- Eco-friendly landscaping