January 21, 2013

Fantastic Very Unique Terrific Article!!!!! MUST SEE!!!!!!!!!!!!

As the RBA Bubble 2.0 continues expanding, look for more overdone listing copy.  This has been Scientifically Proven.  Thanks very much to Burbed reader nomadic for passing along this AMAZING find from the BEST real estate section in the UNIVERSE.

The Most Gorgeous and Pristine of Them All

SPREAD SHEET December 27, 2012, 9:32 p.m. ET
By SANETTE TANAKA, The Wall Street Journal

130120-overhyped-meterWhat is a fabulously awesome way to sell an incredibly terrific home? Try a little hyperbole.

Spread Sheet asked real-estate listings company Zillow to analyze 14 enthusiastic adjectives like “amazing,” “beautiful” and “fabulous” in home listings going back to 2007. The findings: For homes priced at $1 million or higher, overall hype is up more than 58% from five years ago.

“Agents are always looking to give something a little pop, anything to catch people’s attention,” says appraiser Donald Boucher, president of Washington, D.C.-based Boucher and Boucher Inc.

What are the most commonly used adjectives? “Beautiful” ranks first in the select list, appearing in more than a quarter of luxury home listings. “Great” comes next at 21.6%, followed by “gorgeous” at 9% and “fabulous” at 6.9%. The word that saw the biggest uptick since 2007 is “pristine,” which has seen a nearly 140% increase in use.

The words we keep noticing are “Regular sale” and “Not a short sale” and “Honest, we swear, no foreclosure here” and “Ignore those rude letters from the bank!”  But we’ve seen “pristine” as well.

This also reminds us of an observation from Freakonomics, where realtards let each other know which houses are utterly skippable by using the most overblown adjectives possible.  A house worth seeing will have specifics instead.  So you’d want to check out a “Vintage bungalow with hardwood flrs, cherry cabinets, granite & SS appliances inc Sub-Zero fridge” but maybe pass on the “Stunning house, great neighborhood, beautiful find, WOW!” that sounds very excited but describes nothing.

Some Special RBA house marketing terms:

  • state-of-the-art
  • dedicated server closet
  • Excellent cellular signal
  • Close to Google
  • Walk to 3 coffee shops
  • Eco-friendly landscaping
  • 8888888
Comments (2) -- Posted by: madhaus @ 5:04 am

2 Responses to “Fantastic Very Unique Terrific Article!!!!! MUST SEE!!!!!!!!!!!!”

  1. Divasm Says:

    Clearly that Freakonomics article is not referring to real estate in the RBA, right? I mean, when it says “It does, however, indicate that when a real-estate agent labels a house ‘well maintained,’ she is subtly encouraging a buyer to bid low.” that can’t be referring to the RBA, where the land is Special and no realtard would ever encourage somebody to bid low! Bid high or go home!

  2. mabeldu Says:

    “You keep using that word. I do not think it means what you think it means.”

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