March 26, 2013

Photopalooza at Wiz Wigwam that Was Woz’s

As promised, today we’ve got pictures, pictures, pictures from our onsite visit to Steve Wozniak’s old digs. We’ve already featured this house three times, so we’ll just stick to what we found at the Open House this Sunday.  And of course, here’s the listing again.  Note that if you missed it, you have another chance to check it out. On Easter Sunday.

130323-wozhouse-redfin300 SANTA ROSA Dr
Los Gatos, CA 95032
$4,395,000

6 Beds
7 Baths
7,500 Sq. Ft.
$586 / Sq. Ft.
Built: 1986
Lot Size: 1.19 Acres
On Redfin: 12 days
Property Type: Detached Single Family
Stories: Tri-Level
Community: Los Gatos/Monte Sereno
MLS#: 81307599
Style: Modern/High Tech, Contemporary
View: Mountains, Canyon, Valley
County: Santa Clara

Originally built for Apple co-founder Steve Wozniak, This exquisite 7500 sq/ft, 6 Bed, 8 Bath on 1.19 acres, minutes to Los Gatos Blvd, combines post-modern style with majestic natural views. It is a natural abode full of light and warmth Euro chefs kitchen, wraparound terraces. Recent major re-design and renovation, one of a kind indoor/outdoor kids play area, pool w/ waterfall, Koi Pond +++.

Upcoming Open Houses

Sunday, Mar 31: 1:00-4:30 pm

130325-wozon-sculp4saleAnd now for what we discovered!  First, the minute we walked in, we were stunned to see that the place was set up like an art gallery. This was a surprise for a couple of reasons. First, Open Houses are there to showcase the real estate, not the décor, and second, the comments on several of the stories we linked to on Sunday implied that the listing photos were a little, um, minimalist.  Which is a fancy way of saying lots of white paint and little else.

It turned out that not only were most of the sculpture and paintings in the house labeled as if we were in a gallery, they were for sale and the painter and her daughter were there to talk to any interested patrons. The sculptor was her mother (not present). The least we could do is link to their website and show a couple more works of art. Then we could remember that we’re a real estate site, not a fine arts portfolio. And then we could not say anything about the art as our readers excel at critical commentary.  Especially the critical part.

130325-wozon-painting4sale130325-wozon-painter

130325-wozon-music130325-wozon-doorwayYou can check out the listing photos if you want to see the major public rooms and some shots from the master suite. We’re going to show you what they didn’t.  On your left is detail from the music room, and we don’t think this is where they invited the string quartets to play Mozart.  Also the agent helpfully pointed out that this counts as a bedroom, as it has a closet.  The doorway on your right is off the music room and leads to one of a large number of baths.  We’ll get back to them later.

Those baths, the kids’ secret playspace, the cave, and much more await when you click on through!

(more…)

Comments (6) -- Posted by: madhaus @ 5:01 am






September 27, 2012

This new home in Millbrae is unbelievable!

817 MORNINGSIDE Dr
Millbrae, CA 94030
$1,298,000

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Ah, who doesn’t love the smell of a new home in the morning. And, look, this even comes with an Au-Pair suite! (Translation: Revenue stream opportunity! Pivot today!)

And what a reasonable price of just $601 per square foot. Practically a steal since it is just minutes from SFO where you’ll be going everyday to take your Gulfstream to whatever important business place you are going to. Caymans, perhaps?

Let’s take a look at some pictures of this new home!

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Huh. Look at that! Who knew that new home developers were putting in race cookers, step stools, water bottles, and frosted mini wheats as part of staging. Already I feel more emotionally bonded to this home! Nice job!

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Oh, nice work new home stagers! I can totally see myself having a 49er’s loving boy who has lots of hats and… is that a pink pair of sneakers under the bed? And… uh… what’s up with that weird wall fixture? That seems like a waste of space.

Odd choices… but it’s a new home after all.

Let’s look at one more picture of this new home!

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Wow. I am absolutely impressed with this staging company. I mean, they’ve made this new home look lived in. How did they find a stained bath math like that to include? Did they even add some wear to the vent?

I am convinced that ILM was the staging company used to make this new home so awesome. ‘cuz, it’s new. Right?

What are your theories?

Comments (27) -- Posted by: burbed @ 5:55 am

July 13, 2012

All the World’s a-Staged

Here’s a San Francisco Super Special, courtesy of Burbed reader Petsmart Groomer!  Thanks very much for finding more listings for over a thousand a foot!  Too bad this one is… you guessed it.  Pending!

501 Beale St Unit 10h
San Francisco, CA 94105
$1,174,900

120712-beale-redfin

120712-beale-viewBEDS:  2
BATHS:  2
SQ. FT.:  1,161
$/SQ. FT.:  $1,012
HOA DUES:  $750/month
LOT SIZE:  -
PROPERTY TYPE: End Unit, Luxury, Condominium
STYLE: Contemporary
VIEW: Panoramic, City Lights, Bay, San Francisco
YEAR BUILT:  2006
COMMUNITY:  South Beach
COUNTY:  San Francisco
MLS#:  397084
SOURCE:  San Francisco MLS
STATUS: Pending
ON REDFIN:  55 days
Beautifully staged by Arthur McLaughlin. Corner unit at the Watermark. Panoramic views to East & South. Large private balcony. Maple floors, marble baths, Lutron lighting, s/s appliances, custom window coverings, 24 concierge, fitness center, pool & BBQ.

120712-beale-bathAnd here’s why PG brought you this confounded contemporary condo:

Because who staged the place is very important!

Almost as important as how much the HOA dues are on this puppy: $750 a month!  Which is actually a bargain, because that includes two bedrooms, two bathrooms, and most of all, one, count ‘em, ONE parking space!

But who knew that San Francisco could cost almost as much as Mountain View?

Must be because of million dollar views like this one.

120712-beale-streetview

Comments (9) -- Posted by: madhaus @ 5:09 am

December 14, 2011

20 foot vaulted ceilings and 81 sf “bedroom”

We have another Guest Post for you today, this time from all the way across the Bay!  Yes, live, from El Cerrito, it’s Burbed reader A Lewis!  A (he says I can still call him A) is a big fan of Burbed because we love the East Bay so much.  And there’s so much to love, if by “love” we really mean “POINT AND LAUGH!”

So share the love, enjoy today’s visit to the East Bay, and give A Lewis a big, warm, Real Bay Area welcome as today’s Guest Blogger!


6601 Gatto Ave, El Cerrito, CA 94530
$359,000

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BEDS: 3
BATHS: 2
SQ. FT.: 1,279
$/SQ. FT.: $281
LOT SIZE: 3,534 Sq. Ft.
TYPE: Detached
STYLE: Contemporary
STORIES: 2
VIEW: Bay, Bay Bridge, City Lights, Panoramic, San Francisco
YEAR BUILT: 1957
COMMUNITY: Junction Heights
COUNTY: Contra Costa
MLS#: 40547115
SOURCE: EBRD
STATUS: Pending – Subject to Lender Approval
ON REDFIN: 62 days

Sweeping panoramic views of the San Francisco Bay seen through the walls of glass in this beautifully modern home in the El Cerrito hills. Beautifully remodeled two bedroom, two bath plus home office features 20 foot vaulted ceilings in the living room and kitchen. Master bedroom w/ walk in closet.

"Distinctive" Staging, the ladder to nowhere, and a listing history only a mother could love!

It’s time for some East Bay goodness – here’s a local favorite I’ve been watching struggle since Aug. 2010.  So many fun things happening with this listing. First, the interior layout:

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Yes, it does have a great view, but only if you can tear your eyes from the 100% carpeted stairs jutting diagonally into the dining/living combo. That metal railing – oooh, shivers of delight. And what better place for those intake vents then the stairs? I have got to talk to the architect!

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Fortunately for the realtor, these bizarre stairs give you the opportunity for a ‘make it look way bigger than it actually is’ picture of the kitchen & nook. Which I actually kind of like, except for that gigantic free standing cabinet jutting out of the wall. It looks like an alien artifact posed to open a portal from another dimension and unleash demons into our world. But maybe that’s just me. Don’t miss the awesome view of the gravel roof of your neighbor’s house only 18 inches away from the kitchen sink! But wait, there are MORE pictures of this room taken from the top of the stairs!

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Mmmm, close up view of that metal railing on the stairs – and nice detail visible on the non-vacuumed carpet. Oh the color of that carpet is just so….so….help me out here. Is this thing staged or is this how they live in it? Let’s move on to the best room in the house:

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The only thing to say about this ‘special’ room is WTF. One 90-degree angle is all you need to enjoy 81 square feet of dim crampedness. Looks like the non-permitted 3rd bedroom I’ve been dreaming of! Not seeing a closet. But now we know this thing MUST be staged. A ladder to nowhere? That’s the true gem in this listing. I LOVE this ladder. I come back to this listing time and again just to gaze at that ladder. It gets my vote for best-attempt-by-an-overpaid-stager-to-turn-a-sub-100-square-foot-room-into-the-idea-of-a-massive-library-via-use-of-a-ladder! (I admit, we do get very few entries in this category each year). But c’mon, people, put your hands together for that shiny black ladder! It matches the desk!

On to the location:

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It’s not just a corner lot – it’s an almost 180-degree turn! With absolutely no yard space! Look at that efficient use of a lot that should never have been developed! At least it’s on awkward, hilly terrain – who wants a level lot these days, anyways?

If that isn’t enough for you, let’s sit back and enjoy the listing history, shall we?

From Redfin:

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That’s what we like to see – put ingredients into Redfin listing on ‘low’, add a "not an arm’s length transaction" into the pot to pique the curiosity, and stir occasionally every month while adding nothing of value or taste. Step 3 = ????. Step 4 = Profit! It’s pending! For the 4th time!

Let’s pop over to Zillow for the full price history, shall we?

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imageAw, it’s not all here! My faint recollection says they started at $600k in 2010. But after a few slaps in the face, they were willing to bite the bullet and move to a lower asking price than what they paid of $499,900 starting in April of 2011. Tried the old ‘make it new again!’ trick of pulling it off Redfin for 20 minutes and re-listing trick a few times. How’d that work out for you? Looks like it only cost you ANOTHER $140k so far! And they’ve been willing to switch between the incredible services of "J. Rockcliff Realtors" and "Distinctive Home Tours" not once, but three times! The competitive marketplace of real estate in action. I bet "Distinctive" paid for the staging and pictures the first time, and J. Rockcliff has just been coasting on their hard work ever since.

How will the story end? Wonder what that pending offer is…I’ll let you know if it sells! Thanks for joining me in this distinctive jaunt over to the East Bay!

Comments (9) -- Posted by: madhaus @ 5:09 am

October 17, 2011

Professionally Staged, but Amateur Scripting

Here’s a Mountain View find flip from Burbed reader Michael Boltonestater, new to the market!  Thanks very much, Michael.

 

155 HAMILTON Ave, Mountain View, CA 94043
$899,000

image

BEDS:3
BATHS: 2
SQ. FT.: 1,280
$/SQ. FT.: $702
LOT SIZE: 5,000 Sq. Ft.
PROPERTY TYPE: Detached Single Family
STYLE: Modern/High Tech, Contemporary
STORIES: 1
VIEW: Neighborhood
YEAR BUILT: 1955
COMMUNITY: Thompson
COUNTY: Santa Clara
MLS#: 81143278
SOURCE: MLSListings
STATUS: Active
ON REDFIN: 1 day
NEW LISTING (24 HOURS)

Heavily sought out “Eichler” home! Professionally Staged! This home has been completely remodeled; new & refinished kitchen cabinets & hardwood floors, gleaming granite countertops, stainless steel appliances, new fixtures throughout home, both baths redone extensive stone work w/ new sinks, tiled shower walls, vanity’s, nickel brush hardware and shower doors! Newly landscaped thougout!

imageMichael notes a comparable home on a bigger lot has a Zestimate in the high $700s and says, “Good luck to them!”  Clearly Michael doesn’t understand that just like in the arts, real estate is also all about appearances, promotion, and expectation.  All is vanity’s!  If this home lists for a higher price than the neighborhood would support, it’s because imagethe seller is telling us It’s Special Here thougout!  Sure, the front of the house looks rather unwelcoming, but that’s a feature.  Marauding bands of Occupy Mountain View toughs won’t think this place is part of the 1%!

Meanwhile, to see how Special this place really is,check out the virtual tour!  This kind of attention to detail thougout is what makes a property worth paying a hundred thousand over comps.  For example. the solid door leads to gardage.  Bet you didn’t know this house was equipped with Beefeaters!

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And the new ceiling fan (spinning), just like this Realtard is.

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And here’s the flip hat-trick of stainless, granite and hardwood.  We also have some awkward usage here (back-splash?) as well as the first of three (count ‘em, three) uses of the Realtard ejaculation “light and bright,” although never before have I seen it used as a quantity.

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imageTake the tour, plenty of fun things to find!  And it was professionally staged, so enjoy the $164,000 markup performance.  See you at intermission!

And if you think this is too much staging, there’s always the original source material to fall back upon (thanks to dollarbin for that find).  For example, this charming photo is, I kid you not, the “program cover” of the old listing.  But there isn’t a single spelling error in the listing copy thougout.

 

Comments (26) -- Posted by: madhaus @ 5:09 am

March 20, 2010

Sell Your Home with Feng Shui: A Complete Guide to Staging Homes for Quick Sale in Any Market (Paperback) ~ Christine Ayres (Author), Cindy Coverdale (Author)

Sell Your Home with Feng Shui: A Complete Guide to Staging Homes for Quick Sale in Any Market (Paperback)

~ Christine Ayres (Author), Cindy Coverdale (Author)

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This is a must have book for all real estate agents or homeowners, wishing to sell a home! Feng Shui experts Christine Ayres and Cindy Coverdale have packed this user friendly guide with easy-to-follow-tips for staging a home to sell quickly in any market. Included in this how to book is a quick reference guide as well as tips to broaden the market, information on how to enhance curb appeal and attract more buyers, as well as full color photos of staging examples and many sales success stories.

Thanks to Burbed reader Herve for this suggestion!

Let’s face it, in some of today’s less competitive markets, where prices increased only 2% from last year, you’ll need all the help you can to sell your house. Adding 888 to your price? That’s beginner’s level. Just like how companies need to be ISO 9001 and Web 2.0 compliant to succeed, your house needs to be feng shui compliant in order to sell well and attract those who have cash money (hint: no one in America).

Or at least you could go fusion – you know, that’s the other hot trend! A St. Joseph’s statue buried in the front yard, with a feng shui’ed house is a sure winner!

How feng shui compliant is your current abode? Don’t you think its time you took it to the next level?

Helped this site become feng shui compliant! Click this link to learn more about donating to this site’s hosting costs!

Comments (5) -- Posted by: burbed @ 5:55 am

May 10, 2009

There's No Place Like (Someone Else's) Home – WSJ.com

There’s No Place Like (Someone Else’s) Home – WSJ.com
OCEANSIDE, Calif. — The fragrance of sage-scented candles and sounds of jazz fill the air of a 2,600-square-foot house a block from the beach. Tiger-striped chairs flank tables crafted from exotic woods. Photos of a chubby baby hang on the walls. Whoever occupies 211 Windward Way, they seem to live the good life.

Too good to be true, in fact. The house is owned by a builder, who hasn’t been able to sell it for more than a year. And while someone really does live here, it’s as part of an elaborate bit of stagecraft aimed at moving Southern California’s echoing inventory of luxury vacant homes.

This $1.2 million seaside pied-a-terre is occupied by Johnna Clavin, a 45-year-old Los Angeles event planner and decorator who has seen business slow. In exchange for giving the townhouse a stylishly lived-in look, she gets to stay there at a steep discount and stands to earn a bonus if the house sells fast.

Burbed reader Nomadic thought it would be interesting to share this.

Hm… so that’s what they’re doing in SoCal… using fake staging.

Come on folks, we’re the Bay Area. Not that we need this kind of chicanery, this kind of Hollywood magic – but if we needed it, how would we top this? How could we innovate over this?

Let’s brainstorm people!

Comments (1) -- Posted by: burbed @ 4:05 am